Client: AT&T (Wasserman)
Ask: Execute an engaging space & social media campaign that highlights long term AT&T's partnership with Leagues Cup, delivers on brand purpose: Connecting Changes Everything and cater specifically to League Cup supporters
Approach: For the leagues cup season AT&T brought back Paquito, the wise Mexican bird that predict the winners of 2023 Leagues Cup, and his agent, Abelardo Campuzano. Campuzano championed AT&T and Leagues Cup partnership through Instagram reels and TikTok videos. For some of the matches, AT&T hosted an outdoor portal to Paquito's Birdhouse, where supporters had the opportunity to meet Paquito and receive a fortune pull.
Campaign Touch points: Instagram reels, TikTok videos, On-site matches: Paquito's birdhouse, premium giveaways
Talent: Abelardo Campuzano, 2024 Leagues Cup players: Leonardo Campana, Brandon Vazquez, Benjamin Cremaschi, (and Paquito 🐥)
Role: Junior Art Director
Art Direction notes:
This year, AT&T's Paquito joins the fans virtually where we see his birdhouse, and connect with hime through a portal. For Paquito's birdhouse we were inspired by dad's basement: sports (soccer) memorabilia, keepsake photos, soccer ball and a cozy lounging element - hammock. For the agents office, we gravitated towards sky-rise and corporate feel to create a true professional's environment. In person we connected fans to Paquito's birdhouse through a birdhouse inspired portal optimised with an English & Spanish doorbell, using wood, earth and tree elements to house our prizes we hope to have brought a bit more of Paquito's world for the fans to deepen their connection to Leagues cup through AT&T.
On socials
Abelardo Campuzano announces his client: Paquito here
Abelardo Campuzano with Benjamin Cremaschi & Leonardo Campana 1 here
Abelardo Campuzano with Leonardo Campana & Benjamin Cremaschi 2 here
Abelardo Campuzano with Brandan Vazquez here
