Client: AT&T (Wasserman)
Ask: Execute an engaging space & social media campaign that highlights long term AT&T's partnership with Leagues Cup, delivers on brand purpose: Connecting Changes Everything and cater specifically to League Cup supporters
Approach: For the leagues cup season AT&T brought back Paquito, the wise Mexican bird that predict the winners of 2023 Leagues Cup, and his agent, Abelardo Campuzano. Campuzano championed AT&T and Leagues Cup partnership through Instagram reels and TikTok videos. For some of the matches, AT&T hosted an outdoor portal to Paquito's Birdhouse, where supporters had the opportunity to meet Paquito and receive a fortune pull.
Campaign Touch points: Instagram reels, TikTok videos, On-site matches: Paquito's birdhouse, premium giveaways
Talent: Abelardo Campuzano, 2024 Leagues Cup players: Leonardo Campana, Brandon Vazquez, Benjamin Cremaschi, (and Paquito 🐥)
Role: Junior Art Director
On-site brand space
