Client: AT&T (Agency: Wasserman)
Ask: Execute an engaging fan-focused space that celebrates soccer, deepens fans connection to soccer, and encourages epic memories
Approach: AT&T hosted a "picnic-esc" All Star Soccer Celebration, through an open concept footprint with foot pool , soccer-ball inspired photo op, delicious paletas (Mexican popsicles), and soccer inspired giveaways that led to an automatic chance to win tickets to MLS All Star Skills Challenge presented by AT&T.
Activation touch points: Grand Prize desk with grand prize countdown, kaleidoscope photo op, foot pool, a paleta cart and lounge space
Talent: Landon Donavan, Tim Howard, Darlington Nagbe, and Cucho Hernandez.
Role: Junior Art Director
Results: 127% increased engagement from last year (2023); 11 Lucky winners with tickets to MLS Skills Challenge presented by AT&T for the following Tuesday; 382 items distributed and shared to AT&T customers at the Skills Challenge.
