Client AT&T | Agency Wasserman | Role Junior Art Director
AT&T brought the picnic to MLS All-Star Soccer Celebration in Columbus Ohio with shaded cabana made for relaxation and everything Soccer. Fans were offered refreshing paletas (Mexican popsicles), a leisurely pool-inspired soccer game, relaxing swings to take a break, an opportunity to win an All-Star grand prize, topped off with special moments to connect with MLS legends.
Talent: Landon Donavan, Tim Howard, Darlington Nagbe, and Cucho Hernandez.
Results: 27% increased engagement from 2023; 11 grand prize winners; 382 premiums distributed
