Client AT&T | Agency THE·TEAM | Role Art Director
Final Four weekend started at AT&T Block Party with an amazing performance from the night's headliner Twenty One Pilots, opened by Keshi and Joey Valence & Brae.
As part of the night, AT&T sent out the "orb" to capture fans moment through out the evening. The orb captured 8 second clips sent directly to customers phones. On the stage screens, select videos were broadcast to thank the crowd and celebrate the evening just before Twenty One Pilots took the stage.
On the outskirts of the crowd, a "cabana meets backyard garden" lounge area for fans to rest, relax and commemorate the night. Fans had the opportunity to relax in seats, play bar games and charger their devices, catch a close up view of the stage, or take a photo on the retro-themed platform.
Select fans got Meet & Greet opportunities with talent and all AT&T customers received customizable spray painted hats.
Talent: Twenty One Pilots, Keshi, and Joey Valence & Brae
