Client AT&T | Agency THE·TEAM | Role Art Director
This year, AT&T partnered with Live Nation Urban to become the presenting sponsor of Roots Picnic in Philadelphia, PA. THE·TEAM created a strategy built on the passionate force of music and AT&T's brand mission - Connecting Changes Everything(TM) to create the BLUE ROOM: an elevated experience that brings fans closer to artists, provides exclusive access and enable memorable moments.
AT&T Blue Room - a GA space with premium giveaways, performances, and an exclusive rooftop experience for AT&T customers. VIP Silver - on-the-go charging for the festival goers who appreciate ease. VIP Gold - premium hospitality.
Meet & Greet Talent: Black Thought, T.I., Mariah the Scientist, Corinne Bailey Rae, T.I., and Jermaine Dupri.
AT&T Blue Room Performances: Tone Stith & Lihtz
Results: 60K+ Blue Room impressions | 500+ AT&T customers on the VIP upper deck | 3.2K+ photo op engagements | 1,500 premiums distributed | 500+ customized AT&T x Roots Picnic phone cases
