Client AT&T | Agency Wasserman | Role Junior Art Director
As the key sponsor the WNBA All-Star Game and All-Star Weekend, AT&T cemented their commitment to the W by curating a unique space that celebrated and showcased the intersection of basketball, entertainment and culture by connecting fans to the W and its star athletes.
AT&T offered fans "All-Star Access" weekend long member text program that gave fans exclusive access to curated All-Star playlists, pedicab rides around Indianapolis, meet and greet times, and signature merch capturing A'ja Wilson and Sabrina Ionescu's All-Star Aura designed by Shema Love. After onsite sign up, fans received sneaker charms inspired by the All-Star weekend.
While in the activation space, fans tested their shooting range with an interactive LED Court debuting the AT&T 4-point shot and featuring cameos from A'ja and Sabrina. Fans were also invited to stop at the M'VIP Nail Bar with a selection of culturally relevant designs inspired by the WNBA, Sabrina Ionescu, A’ja Wilson, and the All-Star aura.
Meet & greet talent:A'ja Wilson, Sabrina Ionescu, Alyssa Thomas, and DiJonai Carrington
